The Car and Truck Fleet and Leasing Management Magazine

Ford Expands 'No Boundaries' in New Ad Campaign

March 5, 2002

Celebrating the past, acknowledging the present, and embracing the future are key elements in Ford Division's all-new "No Boundaries" advertising campaign. The campaign launches with four television spots expand the No Boundaries marketing approach for Ford SUVs, and extending No Boundaries to include all products and activities connected with the Ford brand. The commercials feature Ford Motor Company Chairman and CEO Bill Ford sharing his views about Ford's extended family, the Ford legacy and Ford products. The 60-second spots, titled Family, Legacy, Discovery and Built Ford Tough, were developed with Ford Division's advertising agency, J. Walter Thompson, Detroit. The ads will debut on network television Monday, Feb. 25, with a print element to follow. Family also highlights: a multigenerational family whose members have worked for the com-pany; Drew Ford, a multigenerational dealership located in LaMesa, CA; and a re-enacted wedding of newlyweds who met and work together at Ford's Rouge Center.
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