The Car and Truck Fleet and Leasing Management Magazine

2003 Buick Park Avenue Ultra Unveiled on March 22

March 25, 2002

The 2003 Buick Park Avenue Ultra was unveiled to about 70 members of the media at Le Cirque Restaurant in New York City on March 22. The new Park Avenue Ultra — with larger wheels, lower profile tires, chrome accents, and a 240-horsepower supercharged engine — includes such classic Buick features as a prominent vertical-bar grille and front fender portholes. Portholes — first called “VentiPorts” — are design icons associated with Buick since their introduction in 1949. Inside features of the Park Avenue include new polished walnut woodgrain, updated instrument panel graphics, and bright aluminum sill plates. The Park Avenue Ultra goes into production in September 2002. It is the second model to be introduced for Buick’s centennial year. The 2003 LeSabre Celebration Edition was introduced in Chicago in February.
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