GM Takes 32.9% Combined Fleet & Non-Fleet Commercial Market Share for 2001-CY
General Motors took, for the first time in five years, a 32.9 percent share of the combined commercial fleet and non-fleet commercial markets for the 2001 calendar year, according to R.L. Polk registration data. GM’s Fleet and Commercial Operations (FCO) group said it achieved a 0.6 point industry lead, which translates to more than 10,000 units.
“About three years ago, GM organized Fleet and Commercial Operations as a separate business unit that would concentrate solely on the business-to-business customer. This type of focus has allowed us to concentrate on their needs and grow market share. We’ve prioritized the importance of the business customers, improved our order-to-delivery times, and enhanced our services, such as developing a separate fleet Web site with several innovative features. GM’s overall vision is to be the world leader in transportation products and related services, and I’d say, Fleet and Commercial Operations is doing its part to contribute to that goal,” said David Hansen, general manager, Fleet and Commercial Operations.
GM said it also earned the leadership position in the industry for commercial fleet car registrations with top-selling vehicles such as the Chevrolet Impala, Pontiac Grand Prix, Chevrolet Malibu, and Pontiac Grand Am. In addition, GM had a 66.5 percent commercial fleet share of the large utility segment, which includes the Chevrolet Tahoe and Suburban. Other best sellers include the Chevrolet Silverado and GMC Sierra full-size pickup trucks. GM full-size vans also saw another market share gain. GM will introduce in the third quarter 2002 the first full-size van with left-side 60/40 cargo doors.
GM Fleet and Commercial Operations (FCO) accounts for a major portion of all GM new vehicle sales in the U.S. FCO commercial customers include businesses that buy five or more vehicles annually. Non-fleet commercial customers buy four or fewer vehicles annually. Rental companies and various government agencies are also fleet customers.