SUVs No.1 Choice Among Women Buyers, Polk Research Shows
For the first time ever, sport/utility vehicles have captured the overall market share lead among female new vehicle buyers, according to an analysis by R.L. Polk & Co. A Polk nationwide analysis of new vehicle retail registrations between January and October 2001 finds the SUV segment with a 23.9 percent share of the women’s market. This is more than the 23.2 percent share for the midsize car segment, the first time SUVs have eclipsed midsize cars among women. SUVs have led among male new vehicle buyers since 2000.