The Car and Truck Fleet and Leasing Management Magazine

GM Retains Top Spot for Manufacturer Loyalty in Polk Study

January 10, 2002

The winners of the sixth annual Polk Automotive Loyalty Awards were announced at the 2002 North American International Auto Show, with GM retaining the top spot for overall manufacturer loyalty, and three GM vehicles winning in their respective segment. Buick LeSabre was the winner in the large car segment, Cadillac DeVille took the honors in the luxury car segment, and Chevy Suburban was the full-size SUV winner. “The Polk Loyalty Award recognizes automotive manufacturers that retain their customers most successfully over the course of a model year,” said Stephen Polk, chairman and CEO of R. L. Polk & Co. “Repeat customers are the foundation of success in any marketplace, especially the highly competitive automotive industry.”
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