The Car and Truck Fleet and Leasing Management Magazine

GM Announces 'GM Overdrive' Program

January 7, 2002

General Motors Corp. kicked off 2002 with “GM Overdrive,” offering 2002 customer cash on the retail or fleet purchase or lease of any new 2001 or 2002 Chevrolet, Pontiac, GMC, Buick, Oldsmobile or Cadillac car or truck. Delivery must be taken from Jan. 3, 2002, through Feb. 28, 2002. “GM and its dealers are coming off an extremely successful marketing effort with ‘Keep America Rolling’ and we intend to continue our sales momentum,” said Bill Lovejoy, group vice president of GM North America Vehicle Sales, Service and Marketing. “'GM Overdrive' reflects our sales leadership and confidence in our industry-leading lineup of innovative new products. “'GM Overdrive' sends one clear, powerful and focused message that enables our vehicle divi-sions and every GM dealer to leverage our size and voice in the marketplace with a powerful na-tional, regional, and local marketing campaign.” For additional information, visit a GM dealer. 2002 customer cash payable upon the delivery of all 2001/2002 Buick, Cadillac, Chevrolet Oldsmobile, Pontiac/GMC, and medium-duty trucks. Saab, Saturn, and Hummer are not eligible.
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