The Car and Truck Fleet and Leasing Management Magazine

GM's 'Keep America Rolling' Program to Continue Through Jan. 2, 2002

November 13, 2001

General Motors announced the extension and modification of its “Keep America Rolling” interest-free automotive finance program, which will become effective Nov. 19 and will run through Jan. 2, 2002. The program will be available on most 2001 and 2002 Pontiac, Oldsmobile, Buick, GMC, Chevrolet, and Saturn models. “When we announced ‘Keep America Rolling’ we hoped it would positively impact automotive sales and help stimulate consumer spending,” said GM Group Vice President for Vehicle Sales, Service and Marketing, Bill Lovejoy. “Results have been beyond anyone’s expectations.” “We have clearly achieved our objectives in a cost-efficient manner,” said Lovejoy, “and our de-cision to continue to ‘Keep America Rolling’ through the end of the year is to build on our positive momentum and overwhelming public reception to this program.” Financing terms for “Keep America Rolling” are as follows: APR TERMS: Nov. 19, 2001 – Jan. 2, 2002 (GMAC financing for qualified retail and commercial customers) All Passenger Cars: 36 months – 0.0% Pontiac Aztek: 48 months – 1.9% Buick Rendezvous: 60 months – 3.9% Midsize Vans All Pickups: 36 months – 0.0% All Utilities: 48 months – 3.9% Full-Size Vans: 60 months – 5.9% Medium-Duty Trucks (Exclusions: All Cadillacs, Chevrolet Corvette, Saturn VUE and Saturn L100 Special Edition)
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