The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group Announces 7-Year, 100,000-Mile Powertrain Protection Plan

November 6, 2001

Chrysler Group announced its “Home for the Holidays” program, which will provide – at no charge – a 7-year/100,000-mile powertrain protection plan on any 2001 and 2002 Chrysler, Jeep, or Dodge vehicle purchased between Nov. 1, 2001, and Dec. 31, 2001. Jim Schroer, executive vice president – global sales and marketing, said, “The ‘Home for the Holidays’ program is a significant initiative because it is designed to shift consumers’ attention to the value of our vehicles, rather than on the size of the discount, such as the current zero-percent financing offers on select Chrysler Group vehicles that will end November 19.” “Instead of focusing only on discounts, we want consumers to be better informed on the attributes of our products – quality, value, performance, and the many other ‘why-buys’ that make our products so attractive,” said Schroer. In regards to fleet sales, this program is good for all Type 3 (fleet – commercial/utility bid) and 5 (fleet lease) sales – out-of-stock only. Type 6 (individual fleet lease) sales are eligible for ordered units.
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