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GM Announces Revised Oldsmobile Product Lifecycle Plans

September 7, 2001

General Motors announced on Sept. 7, 2001, that its current plan is to end Oldsmobile production with 2004 models. GM previously announced that Oldsmobile products would continue to be produced and sold until the end of their current product lifecycles, or production would end earlier if market demand fell below economically viable levels. GM said Oldsmobile production has remained unprofitable, and GM’s current planning is to end production with the 2004 models. Here are the current product plans: Intrigue: 2002 – production ends 6/2002* Aurora – V6: 2002 – production ends 6/2002* Aurora – V8: 2003 – production ends 5/2003 Alero: 2004 – exact build-out date TBD Silhouette: 2004 – exact build-out date TBD Bravada: 2004 – exact build-out date TBD *As previously announced Oldsmobile dealers were told that the Oldsmobile Dealer Agreements would continue with the term of their current agreement unchanged. This announcement gives dealers flexibility to best manage their business through this transition. Dealers will be able to continue operations such as selling Oldsmobiles, providing Oldsmobile warranty service, accessing the GM auctions, and participating in Goodwrench Service Plus. In a letter to Oldsmobile dealers, Bill Lovejoy, group vice president, Vehicle Sales Service and Marketing, said: “Dealers have been asking for more information about the phase-out of Oldsmobile in order to give them more flexibility. We intend to continue to provide them with timely information about our plans to help them plan their business.” GM said Oldsmobile dealers could take advantage of the Transition Financial Assistance Package, which was designed to help them plan and manage an orderly transition of their Oldsmobile business.
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