Manheim Online Adds New Services
Manheim Online, a subsidiary of Manheim Auctions, has implemented additional services and enhancements to its Web site, www.manheim.com, to increase customers’ ability to access information online.
Manheim Online enhancements include:
-- MultiDealer CyberLots: These new CyberLots will bring dealers with limited inventory together into a combined CyberLot to create one combined listing. This feature is scheduled to begin data trial at Florida Auto Auction of Orlando within the next few weeks.
-- Manheim Market Report on Palm Pilot: Manheim Market Report (MMR) prices are updated daily and can be “hot-synced” to hand-held computers, freeing MMR users from their personal computers.
-- Manheim Online’s FirstView Product: With Manheim Online’s FirstView, dealers can buy vehicles from fixed-price sales or online auctions; choose to either place active bids or proxy bids during online auctions; view when the floor price has been reached during an online auction; track the status of vehicles for which they have an interest; keep a history of online purchases made on FirstView; create and save custom searches; search the inventory they have available or search by consignor; and view announcements and special promotions for consignors.
In addition to FirstView, Manheim has also incorporated customer and user feedback into company initiatives regarding Web site service.
-- Interface Redesign: All products are now grouped according to process, such as “Buy,” “Sell” or “Auction Planning Guide.”
-- Free Registered Guests: Manheim Online now offers all site visitors immediate and free access to information previously available only to paying subscribers. Information available includes pre- and post-sale lists, auction details, and the Manheim Market Index.
Manheim Online has also established partnerships with major players in the online vehicle industry. At the same time, the company has improved specific services on its own Web sites.
-- AutoTrader.com and FordDirect.com: AutoTrader.com, a subsidiary of Manheim Auctions, has partnered with FordDirect to provide users of both Web sites access to remarketed vehicles on both Web sites. The partnership also provides users of AutoTrader.com searching for new vehicles referrals to Ford dealers.
-- LandRover Direct: LandRover Direct recently began offering vehicles online to all Manheim Online dealers. They can preview and purchase late-model, low-mileage Discovery, Discover LE, and Range Rover models via the CyberLot.