Cadillac Forms Professional Vehicle Team
Cadillac has merged its technical and marketing support staffs to form the Professional Vehicle Support Team, which will work directly with Dave Ransom, Professional Vehicle brand manager of the DeVille Brand Team.
The new organizational structure will facilitate communications between the technical and marketing staffs and help Cadillac Professional Vehicle Program headquarters provide support to its customers and industry partners.
In the past, two groups supported Cadillac Professional Vehicle activities. The Cadillac Master Coachbuilder program housed a professional engineering staff that reported to Specialty Vehicle Activities at the General Motors Technical Center. The Cadillac Limousine Dealer program employed field-marketing consultants and an office staff at Professional Vehicle headquarters.