Automotive Fleet

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Social Media

How to Use Facebook to Retain Drivers

Driving a truck can be a lonely, stressful job. But no driver has to be completely isolated in the age of social media. Facebook, in particular, can be a powerful tool in making drivers feel like they’re part of a team and connected to family and friends even on the road.

Dealing With the Dark Side of Social Media

Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)

Using Facebook to Boost Recall Response

To convey the urgency of the Takata recall and improve response rates, Honda produced videos targeted to Facebook users who haven't brought in their vehicle. This video features Stephanie Erdman, an Air Force officer who nearly lost her right eye after a Takata air bag inflator ruptured during a crash. Video via YouTube.

GPS Insight Offers Mannequin Challenge Video

Telematics provider GPS Insight has added their contribution to the Mannequin Challenge, a viral video trend in which people remain frozen in action while a camera records their poses.

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