The Car and Truck Fleet and Leasing Management Magazine

Rose, Sid

Sid Rose was the executive secretary of the American Automotive Leasing Association from 1964 to 1985. A one-time sportswriter for the Milwaukee Journal, Rose began his leasing career in that city in 1938 as sales manager for an interstate truck carrier. Following WWII, when he flew the "Hump" between India and China and edited the famed CBI Roundup out of New Delhi, Rose returned to Milwaukee and started Car Lease Co., one of the nation's first vehicle lessors. Owner of the 3,000-unit firm was Ben Selig. Selig's son Bud is currently president of the Milwaukee Brewers baseball team and a member of the AALA.

In 1955, Rose became one of the partners in a small ad agency whose first major new account was Wheels Inc. Rose handled the pioneering lessor's national advertising for several years, finding himself appointed an assistant to AAL executive secretary Jess Rabin in 1957. He was named to Rabin's position several years later.

Rose's most intimate involvement with vehicle leasing has come under the aegis of the Special Assignment Group (SAG), which he founded in 1965. A consulting and management corporation headquartered in Milwaukee, SAG was appointed in the later fifties to handle the affairs of the American Association of Equipment Lessors (AAEL). After Rose served that group for 18 years, AAEL moved to Washington, DC in 1979. Another organization which retained Rose and SAG -- the Computer Dealers and Lessors Association -- moved similarly to the nation's capital. And now, of course, so will AALA.

When Rose joined the vehicle leasing association 21 years ago, its 35 members were mainly concerned with issues such as IRS involvement in capital gains. Today AALA boasts some 180 members, and the group's chief concern remains in Washington.

"Nothing has changed over the years, except the leasing industry has gotten much larger," Rose says. "The association is still doing the same thing in much the same manager, though there has been a tremendous acceptance of our efforts.

"It's very important that the industry remain aware of all the contingencies involved in our business," Rose continues. "We have to stay alert to what's going on, whether it's in the area of the dealer body, the manufacturers, the Treasury Department, the Federal Trade Commission, or wherever."

What advice would Rose give to lessors today? "The same advice I've been giving all along," he replies unhesitatingly. "Participate in legislative activity so that you can be a part of the industry's survival."

Despite his "retirement," it's a safe bet Sidney Rose will continue to do just that.

 

Previous

Rock, John

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Fleet Will Need to Reinvent Itself as a New Vision of Fleet Management Emerges

By Mike Antich
Over the past several decades, the purchasing managers of yesteryear reinvented themselves into procurement professionals whose function is now viewed as a strategic asset that provides a competitive advantage to a corporation. Can fleet management, likewise, elevate its perceived value to a corporation, especially in the eyes of its senior management? I say yes, and the timing is right to do so.

Deciphering the DNA of Award-Winning Fleet Professionals

By Mike Antich

View All

Driving Notes

Chris Brown
2018 Mercedes Benz GLS450 4MATIC

By Chris Brown
The Mercedes-Benz GLS450 is the S class of SUVs. That’s expressed through Mercedes’ new nomenclature, which as of the 2017 model year carries the same levels across SUVs, sedans, coupes, and roadsters.

2017 Jeep Wrangler Unlimited Chief

By Stephane Babcock

View All

Nobody Asked Me, But...

Sherb Brown
Fair and Balanced

By Sherb Brown
The mainstream media may have sold out lock stock and barrel to the fringe elements but as a fleet decision maker you still have some tremendous resources that you can rely on.

New Faces in Safe Places

By Sherb Brown

View All

Data Points

Dylan Brown
What Are the Most Valuable Services Offered by FMCs?

By Dylan Brown
What do fleet managers value in their relationships with fleet management companies? The answer may surprise you.

Demand More From Your Fuel Card Provider

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher