Len Piconke was the fleet general marketing manager with Chrysler Motors
for 42 years, the last eight of which were spent in the company's fleet operation. He retired in 1990.
In 1981, Piconke entered the fleet world as manager, fleet marketing and distribution and ultimately rose to fleet general marketing manager, where he directed all marketing plans, advertising, distribution, and special bid activity.
He began his career at Chrysler in 1947 as a machine operator, and in 1953 enrolled as a graduate student at the Chrysler Institute in Highland Park, MI.