The Car and Truck Fleet and Leasing Management Magazine

Bland, Helen

In 1942, Helen Bland, former fleet manager for Hallmark, Inc., left her teaching job in Eldorado Springs, Mo., and moved to Kansas City, Mo., to begin a business career that spanned 45 years.

After spending 20 years in Hallmark's order department, Bland requested a transfer to the newly formed fleet department.

She started as the assistant to the fleet manager, but the company began changing fleet managers every other year. After interviewing the third candidate for the fleet manager job, Bland asked the division director if she could take on the role.

"When the director of the division was interviewing for the third fleet manager," Bland recalls, "I went to him and said, 'I am familiar with this position and I know many of the dealers and manufacturers. Why can't I have this job?' I don't know how I ever summoned up enough courage to say that, because I am a relatively shy person at heart."

But the risk paid off and Bland got the job. Read AF's profile of Bland from 1984.

In addition to her responsibilities at Hallmark, she was installed as National Association of Fleet Administrators (NAFA) president in 1985, making her the first ever woman to hold that office.

Bland retired from Hallmark in 1987.

She was inducted into the Fleet Hall of Fame in 2009.

Previous

Heather, Dick

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Avoid Repeating Past Inefficiencies: Build the Truck to Match Today’s Application

By Mike Antich
I asked one fleet manager how he spec’ed replacement trucks for his fleet application. He related that many years earlier an OEM rep spec’ed out his trucks and he has been using the same formula ever since. While this may work in some cases, specifications should be defined by today’s fleet application to ensure the replacement truck is designed to accommodate current operational requirements rather than trying to make your operation conform to trucks spec’ed for yesteryear’s requirements.

Conduct an Efficiency Audit to Eliminate Waste in Your Fleet Budget

By Mike Antich

View All

Driving Notes

Amy Winter-Hercher
2017 Subaru Impreza

By Amy Winter-Hercher
The redesigned 2017 Impreza has been built on Subaru’s new platform that improves stability and reduces road noise and vibration. The fuel-efficient, all-wheel-drive Impreza makes for a good commuter vehicle — available in either a sedan or hatchback.

2017 Mazda CX-5

By Eric Gandarilla

View All

Nobody Asked Me, But...

Sherb Brown
Yes Virginia, There is Depreciation

By Sherb Brown
Depreciation is a necessary evil in our industry. Knowing your risks and knowing your OEM partners won’t make depreciation go away but it can make it more manageable.

Are You a Fleet Manager or Are You Just Managing a Fleet

By Sherb Brown

View All

Data Points

Dylan Brown
Does Telematics Branding Translate to Adoption?

By Dylan Brown
We asked over 750 fleet professionals questions about the prevalence of each provider in the market and their brand recognition.

How Fleet Size Dictates Telematics Needs

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher