The Car and Truck Fleet and Leasing Management Magazine

General Motors (GM)

The Buick Skylark of the 1960s and early 1970s was the first non-Chevrolet, Ford, or Plymouth volume vehicle to significantly impact the fleet industry. It opened up the fleet business for other brands to participate. The Skylark also met with enough success that it started the trend away from full-size cars to intermediates. Vehicle selectors went from one to three choices to as many as seven or eight possibilities.
The Buick Skylark of the 1960s and early 1970s was the first   non-Chevrolet, Ford, or Plymouth volume vehicle to significantly impact   the fleet industry. It opened up the fleet business for other brands to   participate. The Skylark also met with enough success that it started   the trend away from full-size cars to intermediates. Vehicle selectors   went from one to three choices to as many as seven or eight   possibilities.

General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands:  Baojun, Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling.  GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia.  GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. [text compiled from GM's corporate website]

GM has been a mainstay fleet vehicle provider since the beginning. An article in AF's October 1962 issue on new vehicles had this to say: "'The Buick Special made Buick a "real contender" in the volume fleet market,' said Robert Blair, director of national fleet sales, 'in that it put Buick in the price range where most fleet cars are purchased.' Accordingly, Buick is looking for substantial gains in the fleet market.

Blair said that Buick fleet sales in 1962 should rise about 52 per cent over a year ago with "another substantial increase" in 1963."  In1964, GM made seatbelts standard on all its cars.

In 1972, GM set up a "Fleet Distant Delivery Assistance Program. Chevrolet general sales manager at the time, R.D. Lund said, "The program will be effective with the introduction of the 1973 model passenger cars and involves a delivery assistance allowance for all dealers selling passenger cars to fleet users purchasing 500 or more passagener cars and/or trucks annually for delivery through another Chevrolet dealer whose location is 100 miles or more distant from the selling dealer's place of business." The program involves a $50 payment to the delivering dealer.

Previous

Glaser, Kenneth

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
U.S. Fleet Upfitting Industry Experiencing Uptick in Consolidation

By Mike Antich
The fleet industry in the United States is no stranger to acquisitions and mergers as we have witnessed with the decades long consolidation occurring among fleet leasing and management companies, automotive OEMs and their suppliers, and daily rental companies. The same holds true for the upfitting industry, which, in the first eight months of 2017, witnessed an uptick in acquisitions.

How to Control Rogue Spending in Fleet

By Mike Antich

View All

Driving Notes

Amy Winter-Hercher
2018 Toyota C-HR

By Amy Winter-Hercher
The all-new Toyota C-HR enters the competitive compact SUV market with an eye-catching exterior. Toyota’s Safety Sense System comes standard; it includes safety features like pre-collision and lane-departure alerts and adaptive cruise control.

2017 Chevrolet Cruze Diesel

By Paul Clinton

View All

Nobody Asked Me, But...

Sherb Brown
Fleet Is a Full-Time Job

By Sherb Brown
The fleet management companies, the telematics providers, the upfitters, and the general service providers in our market can offer you some wonderful advice, but the only person who can really tie it all together is a fleet manager.

Size Matters

By Sherb Brown

View All

Data Points

Dylan Brown
What Are the Most Valuable Services Offered by FMCs?

By Dylan Brown
What do fleet managers value in their relationships with fleet management companies? The answer may surprise you.

Demand More From Your Fuel Card Provider

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher