The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group LLC

The 2013 Dodge Dart.
The 2013 Dodge Dart.

During the period of 1920-1924,Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary new car. They defined what the products of the Chrysler brand would be  affordable "luxury" vehicles known for innovative, top-flight engineering.

The first of those vehicles was the 1924 Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations: a light, powerful, high-compression six-cylinder engine and the first time four-wheel hydraulic brakes were standard on a passenger car. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.

Within a decade of its founding, Chrysler Corp.s leadership in innovation had earned for it the label of Detroit's "engineering company." Chrysler's list of early automotive "firsts" included Floating Power (a new method of mounting engines to isolate vibration), replaceable oil filters, downdraft carburetors and one-piece curved windshields. [text compiled from material at chrysler.com]

Rethinking its position after the first fuel crisis of 1973-'74 that crippled big-car sales, Chrysler created the Cordoba. This vehicle was Chrysler’s first entry into what was considered the “personal luxury car” group. The vehicle was a hit and remained in production
until 1983.
Rethinking its position after the first fuel crisis of 1973-'74 that crippled big-car sales, Chrysler created the Cordoba. This vehicle was Chrysler’s first entry into what was considered the “personal luxury car” group. The vehicle was a hit and remained in productionuntil 1983.

In 2000, the new millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C, the latest generation in a long pedigree of champion 300s built for excitement since 1955.

The introduction of the PT Cruiser fused modern amenities with a retro sensibility, romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan.

Chrysler was founded on the philosophy of design with purpose. To build revolutionary new cars - affordable luxury vehicles known for their innovative, forward-thinking engineering.

The company's alliance with Fiat Group gives it a competitive advantage of access to new technologies and advanced engineering solutions that further our mission.

Previous

Chevrolet Volt

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Institutionalizing Cost-Control Strategies

By Mike Antich
Senior management exerts intense pressure on fleet managers to control and/or reduce vehicle acquisition and operating expenses. To accomplish this, a fleet managers can pursue three different cost-control strategies — cost savings, cost deferral, or cost avoidance. In order to implement a successful cost-control strategy you need to institutionalize the mechanisms to curb money-wasting behaviors.

Lessons Learned from Great Fleet Managers

By Mike Antich

View All

Driving Notes

Paul Clinton
BMW Ultimate Driving Experience

By Paul Clinton
BMW is hosting six Ultimate Driving Experience events around the U.S. this summer and fall that puts drivers behind the wheel of the 2017 540i, the first of five planned 5 Series models in the lineup's seventh generation.

2017 Hyundai Ioniq Electric

By Amy Winter-Hercher

View All

Nobody Asked Me, But...

Sherb Brown
Who’s Up Next?

By Sherb Brown
Are you taking the time to keep an eye out for the person who is going to fill your chair when you decide to move on?

Keeping Your Eyes on the Prize

By Sherb Brown

View All

Data Points

Dylan Brown
Does Telematics Branding Translate to Adoption?

By Dylan Brown
We asked over 750 fleet professionals questions about the prevalence of each provider in the market and their brand recognition.

How Fleet Size Dictates Telematics Needs

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher