The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group LLC

The 2013 Dodge Dart.
The 2013 Dodge Dart.

During the period of 1920-1924,Chrysler teamed up with three ex-Studebaker engineers, Fred Zeder, Owen Skelton and Carl Breer, to design a revolutionary new car. They defined what the products of the Chrysler brand would be  affordable "luxury" vehicles known for innovative, top-flight engineering.

The first of those vehicles was the 1924 Chrysler Six, an all-new car priced at $1,565 that featured two significant innovations: a light, powerful, high-compression six-cylinder engine and the first time four-wheel hydraulic brakes were standard on a passenger car. The well-equipped Chrysler Six also featured aluminum pistons, replaceable oil and air filters, full-pressure lubrication, tubular front axles, shock absorbers and indirect interior lighting.

Within a decade of its founding, Chrysler Corp.s leadership in innovation had earned for it the label of Detroit's "engineering company." Chrysler's list of early automotive "firsts" included Floating Power (a new method of mounting engines to isolate vibration), replaceable oil filters, downdraft carburetors and one-piece curved windshields. [text compiled from material at chrysler.com]

Rethinking its position after the first fuel crisis of 1973-'74 that crippled big-car sales, Chrysler created the Cordoba. This vehicle was Chrysler’s first entry into what was considered the “personal luxury car” group. The vehicle was a hit and remained in production
until 1983.
Rethinking its position after the first fuel crisis of 1973-'74 that crippled big-car sales, Chrysler created the Cordoba. This vehicle was Chrysler’s first entry into what was considered the “personal luxury car” group. The vehicle was a hit and remained in productionuntil 1983.

In 2000, the new millennium ushered in a decade of innovation and design accomplishments for Chrysler, most notably the launch of the iconic Chrysler 300C, the latest generation in a long pedigree of champion 300s built for excitement since 1955.

The introduction of the PT Cruiser fused modern amenities with a retro sensibility, romanticizing an era of hot rod Model A wagons. And the decade was one of remarkable reinvention of the minivan.

Chrysler was founded on the philosophy of design with purpose. To build revolutionary new cars - affordable luxury vehicles known for their innovative, forward-thinking engineering.

The company's alliance with Fiat Group gives it a competitive advantage of access to new technologies and advanced engineering solutions that further our mission.

Previous

Chevrolet Volt

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Avoid Repeating Past Inefficiencies: Build the Truck to Match Today’s Application

By Mike Antich
I asked one fleet manager how he spec’ed replacement trucks for his fleet application. He related that many years earlier an OEM rep spec’ed out his trucks and he has been using the same formula ever since. While this may work in some cases, specifications should be defined by today’s fleet application to ensure the replacement truck is designed to accommodate current operational requirements rather than trying to make your operation conform to trucks spec’ed for yesteryear’s requirements.

Conduct an Efficiency Audit to Eliminate Waste in Your Fleet Budget

By Mike Antich

View All

Driving Notes

Amy Winter-Hercher
2017 Subaru Impreza

By Amy Winter-Hercher
The redesigned 2017 Impreza has been built on Subaru’s new platform that improves stability and reduces road noise and vibration. The fuel-efficient, all-wheel-drive Impreza makes for a good commuter vehicle — available in either a sedan or hatchback.

2017 Mazda CX-5

By Eric Gandarilla

View All

Nobody Asked Me, But...

Sherb Brown
Yes Virginia, There is Depreciation

By Sherb Brown
Depreciation is a necessary evil in our industry. Knowing your risks and knowing your OEM partners won’t make depreciation go away but it can make it more manageable.

Are You a Fleet Manager or Are You Just Managing a Fleet

By Sherb Brown

View All

Data Points

Dylan Brown
Does Telematics Branding Translate to Adoption?

By Dylan Brown
We asked over 750 fleet professionals questions about the prevalence of each provider in the market and their brand recognition.

How Fleet Size Dictates Telematics Needs

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher