The Car and Truck Fleet and Leasing Management Magazine

Chevway

To read the full Chevway story, as it originally appeared in 1966, click here.

In 1966, an energetic Chevrolet dealer from Waltham, Mass., by the name of William H. Mitchell, Jr. had a plan. He and a small group of other Chevrolet dealers felt that an independent Chevrolet dealer group could operate successfully in the fleet and leasing market with GM's blessings and so approached General Motors. Larry Averill, general sales manager of Chevrolet and a veteran fleet sales manager and ex-dealer, knew the opportunities and the obvious limitations with the  dealer-first dedication of both Chevrolet and General Motors. There was also a keen awareness to the loss of sales to both Ford and Chrysler in the past few years primarily due to their respective efforts in organizing their interested dealers to serve this volume buying industry.

Armed with their own enthusiasm and what appeared to be a sympathetic ear in Detroit, Mitchell and 16 other Chevrolet dealers officially founded Chevway Corporation on March 12th, 1965, when they adopted their Certificate of Incorporation (Delaware) in Chicago.

After a thorough research project by the General Motors' legal staff, Chevway was granted the right to use the name "Chevway" by Chevrolet under a license agreement which is terminable by GM for any just uncured default by Chevway after 9 days notice.

The Chevway group was given the opportunity to deal with GMAC for financing, MIC for insurance and Campbell Ewald (Chevrolet's advertising agency) for promotion.

Chevway's concept was to negotiate national fleet leases with an active sales force permitting the local Chevway dealer, whenever possible, to furnish the vehicles, to service them during the lease term, and to sell them through their own local facilities at the end of the lease. Title to the vehicles will be transferred to Chevway at the time of purchase and lease payments will be made to Chevway.

 

 

Previous

Chevrolet

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Technological Advances Will Put Downward Pressure on Overall Fleet Size

By Mike Antich
In the long run, technology will exert inexorable downward pressure on overall fleet size and will eliminate altogether the need for some fleet vehicles. Despite this, fleet management will survive, albeit in a smaller capacity, and, most likely, in a completely different form than what we know today.

Avoid Repeating Past Inefficiencies: Build the Truck to Match Today’s Application

By Mike Antich

View All

Driving Notes

Amy Winter-Hercher
2017 Subaru Impreza

By Amy Winter-Hercher
The redesigned 2017 Impreza has been built on Subaru’s new platform that improves stability and reduces road noise and vibration. The fuel-efficient, all-wheel-drive Impreza makes for a good commuter vehicle — available in either a sedan or hatchback.

2017 Mazda CX-5

By Eric Gandarilla

View All

Nobody Asked Me, But...

Sherb Brown
Yes Virginia, There is Depreciation

By Sherb Brown
Depreciation is a necessary evil in our industry. Knowing your risks and knowing your OEM partners won’t make depreciation go away but it can make it more manageable.

Are You a Fleet Manager or Are You Just Managing a Fleet

By Sherb Brown

View All

Data Points

Dylan Brown
Does Telematics Branding Translate to Adoption?

By Dylan Brown
We asked over 750 fleet professionals questions about the prevalence of each provider in the market and their brand recognition.

How Fleet Size Dictates Telematics Needs

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher