The Car and Truck Fleet and Leasing Management Magazine

Chevway

To read the full Chevway story, as it originally appeared in 1966, click here.

In 1966, an energetic Chevrolet dealer from Waltham, Mass., by the name of William H. Mitchell, Jr. had a plan. He and a small group of other Chevrolet dealers felt that an independent Chevrolet dealer group could operate successfully in the fleet and leasing market with GM's blessings and so approached General Motors. Larry Averill, general sales manager of Chevrolet and a veteran fleet sales manager and ex-dealer, knew the opportunities and the obvious limitations with the  dealer-first dedication of both Chevrolet and General Motors. There was also a keen awareness to the loss of sales to both Ford and Chrysler in the past few years primarily due to their respective efforts in organizing their interested dealers to serve this volume buying industry.

Armed with their own enthusiasm and what appeared to be a sympathetic ear in Detroit, Mitchell and 16 other Chevrolet dealers officially founded Chevway Corporation on March 12th, 1965, when they adopted their Certificate of Incorporation (Delaware) in Chicago.

After a thorough research project by the General Motors' legal staff, Chevway was granted the right to use the name "Chevway" by Chevrolet under a license agreement which is terminable by GM for any just uncured default by Chevway after 9 days notice.

The Chevway group was given the opportunity to deal with GMAC for financing, MIC for insurance and Campbell Ewald (Chevrolet's advertising agency) for promotion.

Chevway's concept was to negotiate national fleet leases with an active sales force permitting the local Chevway dealer, whenever possible, to furnish the vehicles, to service them during the lease term, and to sell them through their own local facilities at the end of the lease. Title to the vehicles will be transferred to Chevway at the time of purchase and lease payments will be made to Chevway.

 

 

Previous

Chevrolet

Comment On This Item

Name:  
Email:  
Comment: (Maximum 10000 characters)  
Leave this field empty:
* Please note that comments may be moderated.

Blog

Market Trends

Mike Antich
Obstacles to Overcome Prior to a Volume Rollout of Autonomous Vehicles

By Mike Antich
I believe volume penetration of fleets by autonomous vehicles will take much longer to occur than what is predicted in today’s optimistic forecasts. Conceptually, autonomous vehicles are technologically feasible, but, as they say, the devil is in the details. One thing is certain, as we trail blaze new ground, so too will we trail blaze new problems.

Integration of Mobility Management Into Fleet or Vice Versa?

By Mike Antich

View All

Driving Notes

Paul Clinton
2019 Mercedes-Benz Sprinter

By Paul Clinton
The 2019 Mercedes-Benz Sprinter is a significantly upgraded van that offers a dizzying array of configurations and meaningful improvements designed to improve productivity for delivering packages or hauling passengers.

2018 Ford EcoSport

By Mike Antich

View All

Nobody Asked Me, But...

Sherb Brown
Remembering Sundays in St. Louis, Detroit, and Atlantic City

By Sherb Brown
There is just no better opportunity to network, to learn, and to mingle with the best and the brightest than an in-person fleet event.

Adapting to a Changing Tide

By Sherb Brown

View All

Data Points

Dylan Brown
What Are the Most Valuable Services Offered by FMCs?

By Dylan Brown
What do fleet managers value in their relationships with fleet management companies? The answer may surprise you.

Demand More From Your Fuel Card Provider

By Dylan Brown

View All

In Memoriam: Coach's Insights

Ed Bobit
Thinking of the Newbies of the Future

By Ed Bobit
A lot has changed in the past 10-15 years, so we can only imagine this momentum will continue into the next decade-plus. How will this change impact the fleet manager of tomorrow?

Managing a Car vs. Work Truck Fleet

By Ed Bobit

View All

STORE

More From The World's Largest Fleet Publisher