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BMW Debuts Subscription Service

April 04, 2018

BMW's finance arm has launched a new vehicle subscription service that provides users with unlimited access to certain BMW vehicles for a monthly price across two tiers that includes maintenance, insurance, and roadside assistance.

Access by BMW debuted as a pilot program in Nashville, Tennessee, on April 4 from BMW Financial Services. Local dealers will be responsible for vehicle deliveries and maintenance. Pricing ranges from $2,000 to $3,700 per month.

Ian Smith, CEO of BMW Group Financial Services 
Ian Smith, CEO of BMW Group Financial Services

"As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles," said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. 

The Legend tier includes the 4 Series coupe and convertible, 5 Series and plug-in hybrid BMW 530e iPerformance, X5 midsize SUV, plug-in hybrid BMW X5 xDrive40e iPerformance, and M2 sedan.

The M tier includes the M4 convertible, M5, M6 convertible, as well as X5M and X6M midsize SUVs.

Users can use a mobile app to schedule a switch and view operating statistics about their vehicle.

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