The Car and Truck Fleet and Leasing Management Magazine

Ford Super Duty's Tech Boosts Sales

December 19, 2016

2017 F-250 Super Duty 4X4 Crew Cab Lariat (Photo courtesy of Ford.)
2017 F-250 Super Duty 4X4 Crew Cab Lariat (Photo courtesy of Ford.)

Just three months into its launch, the 2017 Ford Super Duty's "smart technology" features have driven total nameplate sales up 24% in for November. Contributing to the growth is the desire for high-tech features, some of which had never been offered on a Super Duty in the past, according to Ford.

With the first redesign since being introduced in 1999, the 2017 Super Duty features 925 lb.-ft. of torque, a 7,630-pound payload, and 32,500 pounds of gooseneck towing capacity. 

Ford notes that demand is especially strong for Crew Cab, 4x4, and 6.7L Power Stroke V-8 diesel-equipped Lariat, King Ranch, and Platinum trucks, which accounted for 71% percent of Super Duty retail sales.

Texas, which is home to Ford’s two largest truck regions. saw Super Duty sales rise 45% in Dallas and 38% in Houston. More than 81% of these sales include Lariat, King Ranch, and Platinum series trucks, with demand for 4x4 and Crew Cab configurations outpacing the rest of the country by 97%, according to Ford.

According to the automaker, the top five class-exclusive technologies customers are choosing include:

  1. Adaptive steering: Makes backing a trailer into a parking area or navigating tight, low-speed maneuvers easier and reduces steering effort required by up to one-third.
  2. Trailer reverse guidance: Enables drivers using their truck for towing to view trailers on Ford SYNC screen and monitor trailer status on the road.
  3. Adaptive cruise control with collision mitigation: Using the engine brake to smartly assist customers towing heavy trailers, which helps avoid accidents.
  4. BLIS with cross-traffic alert and trailer tow: Helps increase driver awareness of obstacles and traffic, especially in tight spaces and parking lots.
  5. Lane-keeping alert: Uses a camera mounted between windshield and rearview mirror to detect unintentional drifting of the truck outside the intended driving lane.
Super Duty Trailer Reverse Guidance CHMSL camera (Photo courtesy of Ford.)
Super Duty Trailer Reverse Guidance CHMSL camera (Photo courtesy of Ford.)
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