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Genesis Brand Announces First Luxury Sedan

November 11, 2015

Rendering of the Genesis G90 courtesy of Hyundai.
Rendering of the Genesis G90 courtesy of Hyundai.

Hyundai's recently-launched Genesis brand will produce the G90 luxury sedan as its flagship model with plans to unveil the model next month, the automaker announced.

The G90 hints at the Genesis brand’s design identity and future direction, Hyundai has announced. The luxury sedan will come equipped with a raft of safety features and technological innovations.

G90 also showcases the Genesis brand’s hallmark design style known as "athletic elegance" as interpreted by the newly-formed Prestige Design Division.

Hyundai plans to launch six new Genesis models by 2020. The launch of G90 is scheduled for early next month in Korea.

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