The Car and Truck Fleet and Leasing Management Magazine

Retail Vehicle Prices Boosted by Trucks, SUVs

June 03, 2015

Photo of 2014 F-Series Super Duty courtesy of Ford.
Photo of 2014 F-Series Super Duty courtesy of Ford.

Retail new-car prices increased $1,363 (up 4.3 percent) to $33,363 in May from a year ago, but fell $130 (down 0.4 percent) from April, according to Kelley Blue Book. 

Major truck and utility manufacturers are profiting most from this trend, as cars make up only one-in-three units sold for General Motors, Ford, and FCA US.

"With the national average price of gasoline down nearly a dollar per gallon on average from one year ago, truck and SUV demand remains strong, elevating average transaction prices, especially for domestic automakers, in May," said Karl Brauer, senior analyst for Kelley Blue Book. "We also saw incentives spending remain nearly flat in May, which shows the strength of the overall new-car market."

Manufacturer May 2015 Transaction Price (Avg.* April 2015 Transaction Price (Avg.* May 2014 Transaction Price (Avg.* Percent Change April 2015 to May 2015* Percent Change May 2014 to May 2015*
American Honda  (Acura, Honda) $27,323 $27,405 $26,555 -0.3% 2.9%
Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) $34,164 $33,875 $32,924 0.9% 3.8%
Ford Motor Company (Ford, Lincoln) $35,517 $35,351 $34,059 0.5% 4.3%
General Motors (Buick, Cadillac, Chevrolet, GMC) $37,131 $37,127 $35,621 0.0% 4.2%
Hyundai-Kia $25,099 $25,169 $24,125 -0.3% 4.0%
Nissan North America (Nissan, Infiniti) $27,802 $27,906 $26,806 -0.4% 3.7%
Toyota Motor Company (Lexus, Scion, Toyota) $30,187 $30,529 $29,511 -1.1% 2.3%
Volkswagen Group (Audi, Volkswagen, Porsche) $40,288 $40,796 $39,071 -1.2% 3.1%
Industry $33,363 $33,493 $32,000 -0.4% 4.3%

*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives

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