Loews Offers Fiat 500L Cars to Hotel Guests

Loews Hotels will begin offering guests at five of its hotels chauffeured rides and loaner cars with newly purchased 2014 Fiat 500L vehicles this week.

Chauffeur-driven service rolls out at the Loews Madison Hotel in Washington, D.C., Loews Regency Hotel in New York City, Loews Hollywood Hotel, Loews Santa Monica Beach Hotel, and Loews Miami Beach Hotel.

The hotels in Hollywood, Santa Monica, and Miami Beach will go further, offering two complimentary Fiat loaner vehicles of either the Fiat 500L, Fiat Cabrio, or all-electric Fiat 500e. Guests can drive the cars for up to three hours per day.

"Loews has never done anything like this before," said Elizabeth Harlow, senior vice president of marketing for Loews Hotels & Resorts. "Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve."