Current-Generation Rogue Compact Utility Vehicle to Continue with New Name
With the November on-sale date of the all-new 2014 Nissan Rogue compact utility vehicle fast approaching, Nissan announced that the popular current-generation Rogue will continue in its lineup for the immediate future.
Renamed the Rogue Select, it is slated to go on sale in January 2014 at a base MSRP of less than $20,000 at Nissan dealers nationwide. Rogue Select complements the completely redesigned Rogue, which debuted on September 10. The strategy behind this move is to satisfy demand for the popular compact sports utility vehicle, currently second-highest seller in Nissan’s lineup, as well as provide customers an additional choice in the segment, according to the automaker.
In CY-2012, Rogue sold 142,349 units in the U.S., while in 2013 sales have increased 16 percent through August.
"As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that Rogue Select will fill," said Fred Diaz, divisional vice president, Sales and Marketing, Nissan North America, Inc. "Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale."
The all-new Rogue will be assembled in Smyrna, Tenn., while the current-generation vehicle is built in Kyushu, Japan, where Rogue Select will also be assembled.
More information about Rogue Select, including equipment levels and pricing, will be available closer to its on-sale date.