Volkswagen Takes Top Spot in J.D. Power’s 2013 APEAL Study
J.D. Power provided the results of its 2013 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which looks at how more than 83,000 new-vehicle buyers measured 77 attributes across 2013-MY vehicles during the first 90 days after purchase. This year, J.D. Power said it redesigned the study to better measure the appeal of new vehicles now that many of them offer a wider range of new technologies and features.
For 2013, J.D. Power said new-vehicle buyers gave the highest number of segment awards to Volkswagen for the Audi allroad, the Volkswagen GTI, the Volkswagen Passat, and the two Porsche models, the Boxster and Cayenne.
Next, GM’s Chevrolet brand received the highest number of segment awards for an individual brand, including awards for the Avalanche, Sonic and Volt models. J.D. Power noted that all of these models received awards in 2012.
Ford and Nissan each received awards for two models, for the Ford F-250/F-350 Super Duty and Mustang and for the Nissan Armada and Murano.
Other brands receiving awards include BMW, for its 5 Series; GM’s Buick brand, for the Encore; Chrysler’s Dodge brand, for the Charger, and its Fiat brand for the Fiat 500; Honda for its Odyssey minivan; Kia for its Soul, Land Rover for its Range Rover; Toyota’s Lexus brand for the LS; Ford’s Lincoln brand for the MKZ; Mazda for its CX-5; and Mercedes-Benz for its SL-Class.