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Domestic Automakers Move Up in Strategic Vision's 2013 Total Quality Index

May 13, 2013

Strategic Vision’s 18th Total Quality Index study, which rates a number of different factors related to vehicle quality, found that domestic automakers have moved up on the list, with Ford in second place and General Motors in third (tied with Hyundai). Strategic Vision said that for the first time in more than a decade there are more domestic winners on the company’s list than import brands.

In terms of vehicles, Ford had its Fusion sharing a leading spot in the mid-size car segment and the automaker’s F-250 and F-350 lead Strategic Vision’s heavy-duty truck segment. GM had its Buick Enclave, the Chevrolet Volt, Traverse, Corvette Coupe/Convertible, Avalanche, and its GMC Yukon on Strategic Vision’s 2013 list.

Chrysler’s Dodge Dart took the top total quality award for the small car segment, and the 200 Convertible and Dodge Durango took the lead in the convertible and mid-size traditional utility categories, respectively.

The top automaker in the list was Volkswagen, and its Audi luxury brand tied with Lexus for the best individual brand. 

“There's no questioning domestic car makers want to lead. For the first time in over a decade our comprehensive and complete study of Quality resulted in more domestic winners than imports,” said Alexander Edwards, president of Strategic Vision. “Don't misunderstand, imports like Hyundai are a force to be reckoned with and Toyota has regrouped with Total Quality winners Lexus LS, Tacoma and FJ Cruiser. However, domestics are running in the tight race also, and it's now forcing all manufacturers to build the most superior, innovative and holistically Quality vehicles possible to gain the hearts and minds of the customer.”

Strategic Vision calculated the index by using data from 17,568 buyers who purchased 2013-MY evhicles between Sept. and Nov. 2012.

The table below shows the full list of winners and each vehicle's respective score. The chart shows the number one-ranked vehicle in each segment.

SegmentWinner(s)TQI Score
Small CarDodge Dart884
Small Multi-FunctionKia Soul868
Mid-Size CarFord Fusion908
 Chevrolet Volt907
Mid-Size Multi-FunctionHonda Accord Crosstour877
Large CarVolkswagen CC920
Near-Luxury CarHyundai Genesis Sedan922
 Audi A4 Sedan921
Luxury CarLexus LS955
Specialty CoupeMINI Cooper Hardtop913
Premium CoupeChevrolet Corvette Coupe931
ConvertiblesChrysler 200 Convertible917
Premium Convertible/ RoadsterChevrolet Corvette Convertible959
 Porsche Boxster957
MinivanChrysler Town & Country850
Entry UtilityVolkswagen Tiguan885
 Toyota FJ Cruiser883
Mid-Size Crossover UtilityChevrolet Traverse900
Mid-Size Traditional UtilityDodge Durango881
Large UtilityGMC Yukon893
Near-Luxury UtilityBuick Enclave928
Luxury UtilityPorsche Cayenne948
Standard PickupToyota Tacoma847
Full-Size PickupChevrolet Avalanche896
Heavy-Duty PickupFord F-250/350892
 
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