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Toyota Posts MSRP, New Features for 2012 Prius Liftback and RAV4

December 20, 2011

The 2012-MY Prius.
The 2012-MY Prius.

TORRANCE, CA – Toyota announced MSRP and new features for the 2012-MY RAV4 compact SUV and the 2012-MY Prius Liftback. The 2012 Prius Liftback MSRP ranges from $24,000 for the Prius Two model to $29,805 for Prius Five, reflecting a price increase ranging from 2.0% to 4.3%, according to Toyota.

Updates to the 2012 model-year Prius include a refreshed front fascia, revised tail lamps, newly styled 15-inch wheel covers, and LED Daytime Running Lights (DRL) with an on/off feature. Toyota said it updated the vehicle’s interior to include a standard 6.1-inch Display Audio system with USB for iPod connectivity and control, Bluetooth with phone book access for hands-free calling and music streaming, and a more advanced Multi-Information Display.

The Prius Three model features a new Display Audio system with Entune and navigation, an integrated backup camera, and three-door Smart Key. The 2012 Prius Four adds a new audio system, SofTex-trimmed seats, headlamps with auto on/off feature, and an eight-way power adjustable driver’s seat with lumbar power support.

The Prius Four and Five models will also offer, as part of an option package, Toyota’s Premium HDD Navigation with Entune and JBL. The system features a seven-inch touch-screen with split-screen capability. Another option package feature on Prius Four and Five models, and a first for the Toyota lineup, according to the automaker, is a Head-Up Display (HUD) that projects vehicle speed, navigation information, and hybrid system data onto the windshield.

The 2009-2012-MY RAV4.
The 2009-2012-MY RAV4.

The 2012-MY RAV4 goes up in price by $100, or 0.4%, though Toyota said it’s decreasing the price on some models. The base MSRP for the RAV4 will range from $22,650 for the RAV4 four-cylinder 2WD model with a four-speed automatic transmission to $28,650 for the Limited V6 4WD model with a five-speed automatic transmission.

All 2012 RAV4 models will feature a new standard audio system that comes with hands-free phone capability, phone book access, and music streaming via Bluetooth. The Limited Grade of the RAV4 will offer an available Display Audio with Navigation and Entune.

The optional system includes a 6.1-inch touch-screen, AM/FM CD player with MP3/WMA playback capability, six speakers, SiriusXM Satellite Radio (includes three-month trial subscription to XM Select Package), HD Radio with iTunes Tagging, auxiliary audio jack, a USB port with iPod connectivity and control, hands-free phone capability, phone book access, advanced voice recognition, and music streaming via Bluetooth.

Toyota said these prices do not include the delivery, processing and handling fee. The fee for the RAV4 is $810 while the fee for the Prius Liftback is $760.

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