The Car and Truck Fleet and Leasing Management Magazine

Ford Creates Tradesman-Focused Website for Super Duty

November 07, 2011

A screenshot of Ford's new site for the Super Duty.
A screenshot of Ford's new site for the Super Duty.

DEARBORN, MI – Ford created a new site, “We Own Work,” that features videos, testimonials, and statistics on industry use of Ford F-Series Super Duty trucks.

Some industries the site shows use of the vehicle for include mining, forestry, agriculture, and highway maintenance.

Visitors to the site who are involved in using their Super Duty trucks for industry or trade use can submit photos of their truck and potentially be featured in a video on the site. The videos are hosted by the Discovery Channel’s Mike Rowe, from the television show Dirty Jobs.

Users who have submitted content to the site have “cards” on the site that show information such as truck mileage, industry, company name, region, and facts about how the vehicle is used.

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