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Dodge and BMW Receive Most Awards in J.D. Power APEAL Study

July 27, 2011

J.D. Power released the results of its 2011 U.S. Automotive Performance, Execution, and Layout (APEAL) Study, which surveys vehicle owners on their opinions of more than 80 vehicles and compares vehicle appeal to previous model years.

J.D. Power's study found that overall vehicle appeal has reached an all-time high, with an industry average of 781 out of a possible score of 1,000.

In terms of the scores, BMW and Dodge each captured three segment-level awards. BMW models receiving awards are the X3, Z4 Roadster, and 5 Series. Chrysler’s Dodge brand received awards for the Challenger, Charger, and Durango. The Charger, Durango, X3, and 5 Series are all redesigned for the 2011 model-year.

Ford and Honda received two model-level awards each, with Ford receiving awards for its all-new Fiesta and F-150 LD and Honda receiving awards for its Ridgeline and redesigned Odyssey.

Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi, and Volkswagen GTI.

Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned. The Equus achieved the highest APEAL score of any model in the industry in 2011, according to J.D. Power. This is the first year a model other than the BMW 7 Series, Lexus LS, or Mercedes-Benz S-Class has led the overall model ranking.

Three models rank highest in their respective segments in both the 2011 APEAL Study and the 2011 IQS: the Dodge Challenger, Ford F-150 LD, and Honda Ridgeline.

Porsche was the highest ranked nameplate in the 2011 APEAL Study for the seventh year in a row. Hyundai improved from 2010 more than any other nameplate this year, while Jeep and Chrysler also improved considerably, J.D. Power stated.

The company announced the results of its Initial Quality Study in late June.

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