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Ford Taurus Receives '2010 Best Redesigned Vehicle' Award from KBB

December 17, 2009

The editors at Kelley Blue Book's www.kbb.com have named the 2010 Ford Taurus as the 2010 Best Redesigned Vehicle. The award is the second consecutive win for Ford, whose F-150 was awarded the prize in 2009.

Editors praised the 2010 Ford Taurus sedan for its sculpted sheet metal, modern interior and long list of available technologies, standing in stark contrast not just to its predecessor, but its competitors, too.

"The 2010 Ford Taurus delivers an ideal balance of engaging performance and passenger comfort, as well as a feeling of quality that positively pervades the vehicle," said Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "With its impressive set of standard and available technologies, the Taurus adds convenience, connectivity, safety and value to the consumer."

The 2010 Ford Taurus offers features such as Blind Spot Information System (BLIS) with Cross Traffic Alert, MyKey parental programmability, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link.

The Best Redesigned Vehicle accolade honors the vehicle that best demonstrates improvement and superiority relative to its predecessor and competitors. In judging, the kbb.com editors consider exterior and interior styling, technology, comfort and convenience features, performance/capability, driving dynamics, safety, fuel economy, overall refinement and, of course, value.

Dozens of vehicles were redesigned for the 2010 model-year. In addition to the award-winning 2010 Ford Taurus, rounding out the top 10 finalists for kbb.com's 2010 Best Redesigned Vehicle were (in alphabetical order) the Buick LaCrosse, Cadillac SRX, Chevy Equinox, Ford Fusion, Lexus RX, Mazda MAZDA3, Mercedes-Benz E-Class, Subaru Legacy and Toyota Prius.

Vehicles usually are redesigned every four to five years, although some brands wait longer to redesign their models. For more information about the 2010 Best Redesigned Vehicle and the top 10 finalists, visit www.kbb.com/best2010redesign.

 

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