The Car and Truck Fleet and Leasing Management Magazine

Audi Makes Subtle Changes to its Four-Ringed Emblem

August 31, 2009

HERNDON, VA - Audi's four-ringed logo has been in use since the Auto Union days back in the 1930s, and has been refreshed to mark the occasion of the company's centenary, according to Autoblog.

The subtly revised Audi logo is more chrome-like and three-dimensional. The Audi name has also changed to a more conventional font instead of the backswept typeface, and the name, when appearing next to the ring emblem, has moved away from the center to the bottom left corner. Compare the old and new emblems below.

Audi's new logo.

Audi's old logo.

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