BMW and Sirius XM Radio Extend Relationship
NEW YORK – SIRIUS XM Radio has made an agreement to extend SIRIUS XM Radio’s relationship with BMW through September 2011.
“Satellite radio’s exceptional content fits well with BMW, delivering a premium mobility experience to our owners. More and more BMW owners are choosing to equip their vehicles with SIRIUS and we are pleased to continue making it available to current and future BMW owners,” said Jack Pitney, vice-president of Marketing for BMW of North America.
“BMW provides their customers with a superb driving experience and our commercial-free music and great sports, talk and news programming affords BMW owners the best in-vehicle entertainment anywhere,” said Mel Karmazin, CEO of SIRIUS XM Radio. “We are very pleased to continue to extend our partnership with BMW.”
SIRIUS satellite radio is available as an option on all BMW vehicles with a one-year bundled subscription included in the price of the vehicle. For more information on SIRIUS, visit www.sirius.com.