The Car and Truck Fleet and Leasing Management Magazine

The New MMI Generation from Audi Offers Top-Level Multimedia and Communication

July 28, 2008

AUBURN HILLS, MI – Audi is increasing its lead ininfotainment technology even further. A new generation of the MMI has beenannounced. With a high-capacity hard disk, a DVD drive and fast processors, itis much more versatile and its performance is higher than ever before. The newMMI’s first appearance will be in the A8 luxury sedan, but before long it willalso be available for two other model lines.

The fullversion, MMI navigation plus, is now a state-of-the-art, high-end system. Thebasic operating principle has been retained, but the innovative joystick makesit even more convenient. This joystick is located on the central knob and canbe moved in eight directions.

Apartfrom the control terminal, the monitor screen is the second important interfacebetween the system and its users. For the new MMI, Audi has provided a largeTFT display, measuring seven inches from corner to corner. It is located highup on the center console. With the very high resolution of 800 x 480 pixels andLED backlighting, this monitor supplies an exceptionally sharp image withplenty of contrast. Even in poor light conditions, the colors are intenseagainst the black background.

On thebig screen, the driver can choose between the conventional two-dimensional viewmaps and the new 3D images. These feature a birds-eye perspective of the maparea, with plenty of carefully presented detail. As in an atlas, the variousheights above sea level are shown in different colors, and the most importantbuildings in large cities appear in three dimensions.

Audi hasextended many of the navigation system’s functions. For instance, additionaldetail maps are faded up at crossroads, with small extra arrows indicating thecorrect lane to follow. Whenever it seems sensible, the navigation systemoffers the driver a choice of three routes, including the one that’s likely tokeep fuel consumption to a minimum.

If thedriver uses voice input to load a destination into the navigation system, thiscan now be done without spelling out the individual letters. The new MMIunderstands complete words in a number of national languages. The same appliesto the new high-performance telephone directory, which can store up to 5,000entries each with five numbers for each user.

The newMMI can be ordered as of now for the A8 luxury sedan, and will be availablebefore long in the Audi A6 and then in the new Audi Q5 performance SUV.

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