The Car and Truck Fleet and Leasing Management Magazine

Presenting GINA, the Design Philosophy at BMW

June 23, 2008

MUNICH, GERMANY - In 2001, BMW took an innovative approach to automotive design by introducinga boldly styled concept called the X Coupe. Christopher Bangle, head of designat BMW, then proposed a whole new “Flame Surfacing” language that redefined howBMWs were designed. It’s now used for every model in the lineup, according towww.auto123.com.

 

FlameSurfacing comes from the GINA philosophy (Geometry and functions in ‘‘N’’Adaptations). Basically, it’s a totally unbridled vision for car design.Several creations in BMW’s lineup come straight from the GINA philosophy. Suchis the case of the iDrive multimedia interface, originally introduced on theBMW Z9 Concept.

Thelatest work from the BMW design studio is called “Light Visionary Model.” It’sessentially a styling exercise intended to push the limits of creativeness. Theresult takes the form of a small roadster with sleek, Z4-like body lines.

Bothinside and out, the car sports a variety of unorthodox features. It’s shelledin a textile fabric wrapped around a carbon fiber and metal frame. This mobilestructure can adapt to the driver by bending and changing shapes. For instance,the headlights can be open or shut. Likewise, the interior only displays whatthe driver needs. Textile fabric covers the dashboard and components, makingway for the appropriate instruments when necessary.

 

 

 

 

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