Presenting GINA, the Design Philosophy at BMW
MUNICH, GERMANY - In 2001, BMW took an innovative approach to automotive design by introducing
a boldly styled concept called the X Coupe. Christopher Bangle, head of design
at BMW, then proposed a whole new “Flame Surfacing” language that redefined how
BMWs were designed. It’s now used for every model in the lineup, according to
Surfacing comes from the GINA philosophy (Geometry and functions in ‘‘N’’
Adaptations). Basically, it’s a totally unbridled vision for car design.
Several creations in BMW’s lineup come straight from the GINA philosophy. Such
is the case of the iDrive multimedia interface, originally introduced on the
BMW Z9 Concept.
latest work from the BMW design studio is called “Light Visionary Model.” It’s
essentially a styling exercise intended to push the limits of creativeness. The
result takes the form of a small roadster with sleek, Z4-like body lines.
inside and out, the car sports a variety of unorthodox features. It’s shelled
in a textile fabric wrapped around a carbon fiber and metal frame. This mobile
structure can adapt to the driver by bending and changing shapes. For instance,
the headlights can be open or shut. Likewise, the interior only displays what
the driver needs. Textile fabric covers the dashboard and components, making
way for the appropriate instruments when necessary.