The Car and Truck Fleet and Leasing Management Magazine

Luxury Vehicles Dominate Total Quality Survey

May 30, 2008

CALIFORNIA - Luxury brands once again dominated an annual U.S. automobile quality surveytaken this year by a California research company, but total quality dropped forthe first time in four years, the company said. BMW led all brands in the surveyby San Diego-based Strategic Vision, followed closely by Hummer, Mercedes-Benz,Audi, Infiniti, Lexus, Land Rover, Cadillac, Lincoln, and Volkswagen, according towww.usatoday.com.

 

To getthe rankings, Strategic Vision calculated the index based on survey questionsabout reliability, vehicle characteristics, dealership experience, styling,interior and exterior design and their overall perception of initial quality,said Alexander Edwards, president of the company’s automotive division.

VW, whichincludes Audi, led all corporations with a total quality index score of 892 outof 1,000 possible points. General Motors (GM) finished second as a corporationat 867, followed by Ford Motor and Honda, which tied for third at 862.

Toyota finished fifth, atthe industry average of 860. VW, GM, and Ford were the only corporationsshowing improvement in this year’s survey.

 

Ford hadfive vehicles with the highest scores in the 19 market segments measured byStrategic Vision, while Toyota had four. The two companies tied in one other category. Ford won in the largecar category with the Mercury Sable, the convertible under $30,000 segment withthe Ford Mustang, the small specialty car segment with the Volvo C30, themedium crossover category with the Ford Edge, and the heavy-duty pickup withthe Ford F-250-350.

 

 

Toyota’s Yaris subcompact,4Runner mid-size SUV vehicle and Sequoia large SUV were winners, as was theScion xB small multifunction vehicle.

Toyota ’sLexus RX 350 tied with Ford’s Land Rover LR2 in the near-luxury SUV category.

 

As acorporation, Honda had the lowest percentage of people who reported problemswith their vehicles at 19 percent, followed closely by Ford at 20 percent and Toyota at 21 percent.Nissan and BMW tied at 24 percent.

 

StrategicVision said it developed the rankings from surveys taken of 20,655 people whobought new cars in September, October, and November of last year.

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