Kelley Blue BookBrand Watch Study Names Most Improved Marks in Luxury
IRVINE, CA – According to Kelley Blue Book Marketing
Research’s Brand Watch study,
Cadillac and Audi are the most improved in terms of brand perception over the
past year in the luxury sedan segment. Cadillac improved most among the factors
of driving comfort, exterior styling, interior layout/design, interior
roominess, and cargo/trunk space. Audi was deemed most improved when evaluating
seating capacity, luxuriousness, available options, and prestige brand. The
results are based on Brand Watch study data in the Luxury Sedan segment from Q1
2007 to Q1 2008.
to vehicle manufacturers and auto industry professionals, Brand Watch is an online brand perception tracking study tapping
into 3,000+ in-market new-vehicle shoppers quarterly on kbb.com. The Brand Watch report provides a detailed
look at in-market new-vehicle shoppers’ perceptions of brands and important
factors driving their purchase decisions while in the midst of the shopping
process. Brand Watch delves into how
each manufacturer’s brand equity differs across vehicle segments, compares the
relative standing of each make vs. competitive makes, and reveals the decision
factors of new-vehicle buyers within each make and segment.
the report solicits the opinions of in-market new vehicle shoppers on various
attributes within each vehicle segment, such as fuel efficiency, safety,
driving performance, durability/reliability, family friendliness, and the “cool”
factor/vehicle image. Detailed demographic and psychographic information also
is collected, reported, and detailed throughout the study.