BMW CFO Said Group Still Considering Fourth Brand
MUNICH, GERMANY – Bayerische Motoren Werke AG is continuing to consider whether it will set up
a fourth brand as part of its long-term growth strategy, CEO Michael Ganal said
in an interview with Euro am Sonntag,
according to www.forbes.com.
that to ensure long-term growth, it is not enough for BMW to tighten costs; it
must also consider increasing its revenues and adding a fourth brand “remains
now has the BMW, Mini, and Rolls-Royce brands.