The Car and Truck Fleet and Leasing Management Magazine

The New BMW 1 Series Comes to America

March 31, 2008

MUNICH, GERMANY – Drawinginspiration from the 1968-1976 BMW 2002 TII, the BMW 1 SeriesCoupe represents the core BMW philosophies of pure performance and premiumdesign. By combining sporty rear-wheel-drive dynamics, agile handling, powerfulengines and seating for four, the 1 Series Coupe will reinvent the niche thatthe legendary BMW 2002 created.

"The 1 Series is designed toattract a new audience to BMW," explained Bob Fleishman, general manager,DCH BMW of Freehold, Route 9, Freehold. "In addition to people whopreviously may have been Acura, Honda and Toyota fans, we expect this car to bring younger buyers into the BMW fold. It hasenough styling, handling and power to satisfy any driver. The 300-horsepower135 is a rocket ship, the performance is unbelievable."

 

"For those of you who rememberthe BMW 2002 and the fun and excitement that came along with driving it, do Ihave a car for you," said Joe Falotico, sales manager, Circle BMW, Route36 East, Eatontown. "If you are too young to remember what it felt like todrive the BMW 2002 here's your chance to see what all the excitement was about,only as Emeril would say "kicked up to notches unknown.' "

The 1 Series Coupe is available intwo versions: the 128i and the 135i. Powered by a 3.0-liter, 230 horsepowerinline six-cyinder engine that generates 200 foot-pounds of torque, the 128iCoupe will feature Valvetronic valvetrain management and aluminum/magnesiumcontruction-core elements of BMW's EfficientDynamics.

The powerful 135i Coupe featuresBMW's twin-turbocharged 3.0-liter inline six-cylinder engine that produces 300horsepower and 300 foot-pounds of torque from as low as 1400 rpm.

 

 

 

 

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