The Car and Truck Fleet and Leasing Management Magazine

Toyota's 2015 Fleet Executive Meeting Rocked

November 2015, by Mike Antich - Also by this author

Photo courtesy of Toyota.
Photo courtesy of Toyota.

Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.

Opening day gave attendees an opportunity to test drive the complete lineup of Toyota vehicles, including the Mirai, the company’s state-of-the-art hydrogen fuel cell vehicle. Also on display was the all-new 2016 Toyota Tacoma, whose specifications and features were explained to attendees during the business meeting.

The theme of the 2015 fleet meeting was “Toyota Keeps on Rockin,” which was a hit with attendees, who were entertained by Toyota fleet executives making presentations in rock star garb. The closing night reception featured an air guitar contest and a singing preformance by former Drifter’s backup singer Jimmy Jones. 

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