The Car and Truck Fleet and Leasing Management Magazine

Ford's 2015-MY Fleet Preview

August 2014, by Staff

The all-new aluminum F-150 was introduced with Las Vegas glitz during the Ford Fleet Preview, which was held at the Bellagio Las Vegas Hotel. 
The all-new aluminum F-150 was introduced with Las Vegas glitz during the Ford Fleet Preview, which was held at the Bellagio Las Vegas Hotel.

Las Vegas was treated to the roaring sound of Ford Motor Co.'s all-new MY-2015 lineup from May 20 to May 22. The automaker held its fleet preview in the desert locale attracting more than 500 fleet managers from around the country.

Prior to heading to the Las Vegas Speedway, where attendees had the opportunity to put the Ford lineup through its paces and compete for prizes and bragging rights, Ford executives gave an overview of the new and refreshed models during the business meeting at the Bellagio Las Vegas Hotel.

Attendees were treated to the introduction of the all-new aluminum F-150, which is 700-pounds lighter than the previous model-year, and will be equipped with an all-new 2.7L EcoBoost engine. Another all-new update of one of its iconic brands was also unveiled. The MY-2015 Mustang made its fleet debut during the business meeting.

It was then off to the track, where fleet managers had the opportunity to test drive the full product lineup. Those eager to test the Transit had an opportunity to put it through an obstacle course. Prizes were handed out to those with the best track times.

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  1. 1. Rachel Johnson [ August 22, 2014 @ 09:20AM ]

    Great event! Ford does an excellent job previewing its new models. It is important for fleet managers to have the opportunity to hear from top level executives and to test drive the vehicles. Doesn't hurt to have fun doing it either!

 

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