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Hyundai Seeks to Expand Its Commercial Fleet Market Share

Hyundai is on a roll with strong retail sales and views commercial fleet sales as an opportunity to further expand its reach into the U.S. market. It recently assembled a new fleet management team to expand its commercial fleet sales.

September 2010, by Mike Antich - Also by this author

Hyundai Motor America (HMA) has made a high-level corporate decision to actively pursue commercial fleet opportunities to increase exposure to Hyundai products.  Headquartered in Fountain Valley, Calif., HMA is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed in the U.S. by HMA and are sold and serviced by over 800 dealerships throughout the nation.

Last June, Gary Knapp was named national manager, fleet & remarketing operations for HMA. He replaced Tom Hetrick, who was promoted to regional general manager and relocated to Dallas. Knapp, most recently HMA's national manager of sales operations, will celebrate his 20th anniversary at HMA later this year.

Another relatively new addition to HMA's fleet department is Richard Pipenhagen, who joined HMA last April as corporate sales manager, responsible for developing and implementing Hyundai's first commercial fleet program.  

Previously, Pipenhagen was employed at Toyota Financial Services (TFS) in the Commercial Finance Division. Prior to TFS, Pipenhagen held various sales and sales management positions at both PHH Corp. and LeasePlan USA.

AF interviewed Pipenhagen to learn more about Hyundai's plans and objectives in the commercial fleet market.

Hyundai Motor America is headquartered in Fountain Valley, Calif. Standing near the entrance of the corporate headquarters are (l-r) Richard Pipenhagen, corporate sales manager; Jeri Walters, manager, fleet; Margie Johnson, administrator, fleet operations; and Gary Knapp, national manager, fleet and remarketing operations.



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