The Car and Truck Fleet and Leasing Management Magazine

NHTSA Wants to Boost Recall Completion Rates

April 29, 2015

The National Highway Traffic Safety Administration (NHTSA) has begun an initiative to improve what it calls "unacceptably low" recall completion rates for safety defects on vehicles.

The agency brought together safety advocates, automotive industry representatives and transportation officials for a workshop on on the topic, according to NHTSA. Research shows that defective cars only get repaired by consumers two-thirds of the time.

One catalyst for the discussion comes from the massive recall on defective Takata airbag inflators. Even with the record-breaking number of recalls, drivers are failing to take them in for repair. Executive Vice President of American Honda John Mendel explains the lack of interest is due to "recall fatigue," stated in a Consumer Reports article. In 2014, NHTSA saw the highest number of vehicle recalls in more than three decades. There were 803 vehicle recalls involving 63.9 million vehicles, including two of the ten largest vehicle recalls in history.

Photo courtesy of NHTSA
Photo courtesy of NHTSA

Automakers are trying to stress the importance of getting your recalled vehicle fixed with new marketing strategies. General Motors redesigned mailings with different imagery and also promoted on YouTube and Yahoo! and offered loaner cars, according to a Bloomberg report.

“While NHTSA has worked hard to improve our processes for identifying vehicle safety defects, simply identifying problems isn’t enough. To keep Americans safe, the problems we find have to get fixed,” said NHTSA Administrator Mark Rosekind. “Recent high-profile recalls have taught us important lessons about the obstacles to higher completion rates, and we brought everyone to the table to help spread those lessons and develop new approaches to the recall process.”

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  1. 1. Jim [ April 29, 2015 @ 12:14PM ]

    I found this to be just the opposite on my recalls of issues with my 2014 Jeep. I received the notice several months or more ago and called the dealer to see when I could bring it in. They indicated that they didn't have the parts yet and would call us back. That didn't happen so we call them now that were into this 2 to 3 months or more (no dates on the notices) and today the two items were to be fixed.

  2. 2. Jim [ April 29, 2015 @ 12:14PM ]

    I found this to be just the opposite on my recalls of issues with my 2014 Jeep. I received the notice several months or more ago and called the dealer to see when I could bring it in. They indicated that they didn't have the parts yet and would call us back. That didn't happen so we call them now that were into this 2 to 3 months or more (no dates on the notices) and today the two items were to be fixed.

  3. 3. Adam [ April 29, 2015 @ 01:53PM ]

    A statistic or ANY detailed fact would have been a welcome addition to this article. That's exactly what you expect to see when you read an article like this - example - 28% of recalls are completed.

 

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