The Car and Truck Fleet and Leasing Management Magazine

Improve Fleet Safety Through Personal Engagement with Drivers, Says CEI’s Ken Latzko

June 28, 2013 - Press Release

Ken Latzko, southeast sales manager for CEI.
Ken Latzko, southeast sales manager for CEI.

To make fleet drivers better drivers, fleets have to make a safety a personal issue for them. That’s the advice Ken Latzko, CEI’s southeast regional sales manager, gave fleet administrators at the 2013 Fleet Safety Conference in Schaumburg, IL, held June 25-27.

Mr. Latzko said many fleets rely on a number of standard approaches to improving fleet safety, including collecting drivers’ motor vehicle reports, tracking their accident history and assigning remedial and proactive driver training. In spite of those efforts, however, he said many drivers continue to violate the principles of safe driving, including using mobile communication devices behind the wheel.

“So what’s next?” he asked. “How do you truly connect with your fleet population” to change driver behavior? The answer is to engage fleet drivers in personal communications, in a variety of ways, including:

Making every driver’s safety record a part of their annual reviews, “ because if it’s important to their local manager, it’s important to them.”

  • Give drivers easy access to their own fleet driving performance record.
  • Show each driver how he or she compares to their peers.
  • Distribute “micro-targeted” messages from fleet management that highlight problem accident trends the fleet is experiencing.

As fleet professionals, “safety is our business,” Mr. Latzko said, “but to your fleet drivers it’s personal – my driving record is personal, the accident I had is personal, my future employment is personal.” A key to changing driver behavior, he concluded, is making the fleet safety message personal, as well.

The conference was organized by Bobit Business Media and two of its publications, Automotive Fleet and Heavy-Duty Trucking.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All
Sponsored by

Larry Giddens was the director of fleet operations for R.J. Reynolds Tobacco Co. in Winston-Salem, NC.

Read more

Accident Costs Calculator

Use this calculator to see how much extra sales revenue your company needs to generate to make up for the profits lost as a result of fleet accidents.
Launch Accident Cost Calculator 

Up Next

More From The World's Largest Fleet Publisher