The Car and Truck Fleet and Leasing Management Magazine

Honda LaneWatch Blind Spot Display Wins Award from Good Housekeeping

January 30, 2013

Honda's LaneWatch blind spot display has won a Good Housekeeping 2013 "Very Innovative Products" (VIP) Award. LaneWatch is the only automotive product to earn this distinction for 2013 and one of only nine innovative new product winners overall.

Good Housekeeping's 2013 VIP award winners were chosen from more than 1,500 new products evaluated by the scientists and engineers at the Good Housekeeping Research Institute during the past year in the magazine's product-testing laboratory. Before any product can be named a VIP award winner, it must also pass the Research Institute's evaluations for performance and safety.

LaneWatch debuted on the all-new 2013 Accord, which recently earned the Insurance Institute for Highway Safety's (IIHS) new Top Safety Pick+ designation. LaneWatch is now also available on the 2013 Crosstour.

LaneWatch uses a camera mounted on the passenger-side mirror to display real-time images of the vehicle's right-side blind spot on an 8-inch color dashboard display. The image appears when the right turn signal is activated, or when a button on the end of the turn signal stalk is pressed.

"Automotive products don't often win Good Housekeeping's VIP awards, and that makes it even sweeter to have LaneWatch listed among the best new consumer products of 2013," said Mike Accavitti, vice president of national marketing operations for American Honda Motor Co. Inc.

The typical field of view for a passenger-side mirror is approximately 18 to 22 degrees, but the LaneWatch field-of-view is about four times greater, or approximately 80 degrees. The system helps the driver to see traffic, as well as pedestrians, bicycles or other objects in the vehicle's blind spot.

To help make judging distance easier, the display has three reference lines. Drivers are encouraged to visually confirm roadway conditions prior to changing lanes.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

J.D. Power and Associates is a global marketing information services company operating in business sectors across a variety of industries.

Read more

Accident Costs Calculator

Use this calculator to see how much extra sales revenue your company needs to generate to make up for the profits lost as a result of fleet accidents.
Launch Accident Cost Calculator 

Up Next

More From The World's Largest Fleet Publisher