The Car and Truck Fleet and Leasing Management Magazine

inthinc Focuses on Driver Behavior to Improve Fleet Safety and Efficiency

July 30, 2012 - Press Release

SALT LAKE CITY – inthinc Technology Solutions Inc., a global company centered on telematicsfleet solutions and driver safety solutions, leads the telematics industry in changing and managing driver behavior. A study by the National Highway Traffic Safety Administration (NHTSA) found that driver behavior contributed to over 90 percent of crashes. While many fleets still approach safety with a series of policies and reactive measures, inthinc’s proactive solution verbally coaches drivers in real-time to form safer driving habits.

On average, inthinc has shown to reduce speeding by 86 percent, aggressive driving by 89 percent, crashes by 90 percent and improve seat belt use by 88 percent. In addition, inthinc addresses drivers’ impact on the environment by reducing idle time by 53 percent and carbon emissions by 30 percent on average.

Blood Systems, one of the largest blood service providers in the nation, uses inthinc to reduce risky driving behavior across its fleet of corporate vehicles.

"We had been looking for a system that would help improve fleet management and vehicle safety," said Shane Whitten, corporate safety and fleet manager at Blood Systems. "Following a successful experience in one region, we decided to roll out inthinc to our entire fleet. We are looking forward to driving down costs and increasing safety even further."

inthinc is the only technology that uses in-cab verbal coaching to notify drivers of exactly what they need to do to correct their actions. Verbal notifications are triggered when drivers exhibit unsafe behavior, such as speeding, aggressive turning, hard braking and accelerating, or not wearing a seatbelt. The technology keeps drivers informed in real-time — giving them a grace period to correct their behavior before logging a violation in the web-based management portal — constantly improving driving habits and performance.

"Creating policies does not equate to effecting change; policies cannot stand alone," said Bruce Huber, inthinc vice president of safety services. "Giving drivers direct feedback in real time has proven to be far more successful. This gives poor or mediocre drivers the opportunity to improve their driving by allowing a grace period to fix their actions. It takes time and resources to hire new drivers; it is much easier and more effective to take the drivers you have invested in and coach them to improve their driving habits."

To view inthinc’s in-cab verbal coaching demonstration video, click here

To download the inthinc Driver Safety Solution overview, click here.

About inthinc

inthinc is a global company centered on telematics, fleet solutions and driving safety. Its breakthrough driving safety solutions are designed to safeguard lives, save money and protect the environment. inthinc technology dramatically improves driver behavior and has been documented to reduce accidents by more than 80 percent. For more information, please visit

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