The Car and Truck Fleet and Leasing Management Magazine

Ford to Complete Rear Camera Roll-out on Nearly All Models

December 10, 2010

DETROIT - Ford Motor Company will complete the roll-out of its innovative rear view camera system that will be available on nearly all Ford and Lincoln models by the end of 2011.

"Our research shows that visibility is one of the biggest customer concerns today, which is why we are the only company to offer a rear view camera system, blind spot mirrors and the radar-based blind spot information system with cross Traffic system," said Jim Buczkowski, director of electrical and electronics systems engineering at Ford.

Ford's system uses an exterior camera embedded in the rear of the vehicle that sends images to a video display in the rearview mirror or the navigation system screen to help enhance visibility directly behind the vehicle when the driver is in reverse. The rearview mirror system allows customers a choice in systems.

Ford's rear view camera system image is overlaid with lines that mark the width of the vehicle and are shown either on a rear-view mirror display or navigation system screen. The camera's low light capability, combined with the intensity of the vehicle's reverse lamps, helps illuminate the image even in dark parking areas.

"We believe Ford's rear view camera system is easiest to use because there are lines to mark the vehicle's size for easier parking in tight spots," Buczkowski said.

Ford's system will be offered on most of its full-size pickups, vans and crossovers - including the new 2011 Ford Explorer - with the added benefit of helping truck owners align and hitch trailers.

"The rear view camera system makes hooking up to a trailer so much easier than it's ever been before, so trucks and SUVs are the ideal vehicles for this feature," said Doug Scott, Ford's pickup, SUV, and commercial vehicle marketing manager.


Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

Terminology used in Australia and New Zealand to describe a closed-end lease where the lessor is also responsible for the cost of maintenance and registration.

Read more

Accident Costs Calculator

Use this calculator to see how much extra sales revenue your company needs to generate to make up for the profits lost as a result of fleet accidents.
Launch Accident Cost Calculator 

Up Next

More From The World's Largest Fleet Publisher