The Car and Truck Fleet and Leasing Management Magazine

Survey: Younger Drivers Still Don't Grasp Texting Risks

October 06, 2010

BLOOMINGTON, IL - A new State Farm survey, conducted by Harris Interactive, shows that despite academic research indicating the consequences of texting while driving can be as severe as drunk driving, some teens still don't see it that way.

In the survey, fewer teens view texting while driving as leading to fatal consequences as compared to drinking while driving. Of 14- to 17-year-olds who intend to have or already have a driver's license, the survey found that 36 percent strongly agree that if they regularly text and drive they could be killed one day. In contrast, the majority of teens (55 percent) strongly agree that drinking while driving could be fatal.

The survey also showed that teens think the chances of getting into an accident are still higher when drinking while driving versus texting while driving. In the survey, of these same teens, 63 percent strongly agree they could get into an accident if they text and drive. This compares with 78 percent who strongly agree they could get into an accident if they drink and drive. The survey was conducted in July among 697 U.S. teens 14 - to 17-years-old.

The awareness gap becomes more pronounced among teens who admit to texting while driving versus teens who refrain from the practice. Among teens that have never texted while driving, 73 percent strongly agree they will get into an accident if they text and drive. Yet among teens that admit to texting while driving, only 52 percent strongly agree they will get into an accident as a result of the practice.

"Some teens still think the consequences of reaching for a cell phone are less severe than reaching for a beer bottle," said Laurette Stiles, vice president of strategic resources at State Farm. "We have a lot of catching up to do when it comes to helping teens understand that texting while driving can be every bit as dangerous as drinking while driving. It's an awareness gap that must be addressed."

In the survey, aspiring and current teen drivers also think their chances of narrowly avoiding an accident are better texting while driving versus drinking while driving. With texting while driving, 55 percent of these teens agree they will have some situations when they almost get into an accident but will recover just in time. This compares to 36 percent of these teens who agree they can recover just in time in situations where they are drinking and driving.

Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

FleetFAQ

Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All

 

Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All

 

Sponsored by

A "pool" or inventory of already built vehicles on consignment at body companies, awaiting sale and upfit by dealers or leasing companies.

Read more

Accident Costs Calculator

DO YOU KNOW HOW MUCH REVENUE IT TAKES TO OFFSET FLEET ACCIDENT COSTS?
Use this calculator to see how much extra sales revenue your company needs to generate to make up for the profits lost as a result of fleet accidents.
Launch Accident Cost Calculator 

Up Next

More From The World's Largest Fleet Publisher