The Car and Truck Fleet and Leasing Management Magazine

DOT Cracks Down on Distracted Drivers

April 09, 2010

WASHINGTON - "Phone in One Hand. Ticket in the Other," is the latest campaign against distracted driving being implemented by the U.S. Department of Transportation (USDOT) in Hartford, Conn., and Syracuse, N.Y., this month. The pilot programs are designed to test whether increased law enforcement efforts can get distracted drivers to put down their cell phones and focus on the road.

Similar to previous efforts to curb drunk driving and increase seat belt use among drivers, the pilot programs are the first federally funded efforts in the country to specifically focus on the effects of increased enforcement and public advertising on reducing distracted driving. Drivers caught texting or talking on a hand-held cell phone will be pulled over and ticketed. "It's time for drivers to act responsibly, put their hands on the wheel, and focus on the road," said USDOT Secretary Ray LaHood.

High visibility enforcement was scheduled to begin in the Syracuse metropolitan area April 8-17, while the crackdown in the Hartford metropolitan area will take place April 10-16. Subsequent enforcement waves in both states will take place throughout the course of the year-long program.

The program will be also be supported by a paid advertising campaign that focuses on men and women up to the age of 49 and will air April 1-16 in the Hartford and Syracuse metropolitan areas.

Each pilot program is supported by $200,000 in federal funds and matched by $100,000 from the state. Researchers will study changes in attitudes and behavior from beginning to end and the results will serve as a model for employing high visibility enforcement, education, and outreach to reduce distracted driving behaviors in other cities and states across the country.

"There is no question that high-visibility enforcement combined with effective public advertising works. We've seen the results first-hand with national campaigns like Click It or Ticket and Drunk Driving. Over The Limit. Under Arrest," said NHTSA Administrator David Strickland. "Distracted driving is a growing problem-the numbers tell the story of these preventable tragedies."

In 2008 alone, nearly 6,000 people were killed and more than a half million people were injured in crashes involving a distracted driver nationwide, according to research by the National Highway Traffic Safety Administration (NHTSA). Almost 20 percent of all crashes that same year involved some type of distraction.

Nationwide, six states prohibit all drivers from using hand-held cell phones while driving and twenty-one states have enacted texting bans.

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