The Car and Truck Fleet and Leasing Management Magazine

Illume to Introduce Software to Prevent Distracted Driving

November 04, 2009

CONCORD, MA --- Illume Software is readying the launch of iZUP, a new mobile solution designed to reduce cell phone-related distracted driving. 

"Technology is just one step toward curbing cell phone use while driving. Education and legislation are also important factors," said Matthew I. Growney, CEO of Illume Software. "We are working with our board of advisors to bring these influences together to positively affect driving in our communities." 

iZUP will be available as a free preview version next month and will launch officially in December on Windows Mobile, Google Android and BlackBerry handsets. Built upon patent-pending technology, iZUP employs GPS and proprietary control server architecture to determine whether a person is driving and other consumer characteristics. While driving, incoming calls are sent to voice mail and text messages are held until the vehicle stops and a driver can read and respond to them safely. iZUP also prevents outgoing communication while driving, yet always allows emergency calls to 9-1-1 and communication between authorized numbers, such as a parent's cell phone. 

In preparation for the product launch, the company recently welcomed a number of new members to its board of advisors. The board now includes former South Dakota senator and Senate majority leader Tom Daschle and former Nebraska governor and senator Bob Kerrey, as well as prominent business and community leaders Fay Vincent, former commissioner of Major League Baseball.

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