The Car and Truck Fleet and Leasing Management Magazine

Bridgestone Online Platform Promotes Driver Safety

February 11, 2009

CHICAGO --- Bridgestone Americas Inc. unveiled its new online driver safety program at the 2009 Chicago Auto Show. With the launch of the new Web site, all of Bridgestone Americas' consumer road safety programs are unified under a single banner — "Think Before You Drive" — a driver education initiative of the global Bridgestone Group.

While the Web site is designed to educate all passenger vehicle drivers, it has a special focus on younger drivers, incorporating all of Bridgestone Americas' consumer safety and education programs under one umbrella.

The company's new interactive Web site,, provides tire safety lessons and driving skills to help reduce preventable tragedies on the road. The Web site highlights the variety of consumer safety and education programs the company runs or sponsors, such as, Mario Andretti’s Real Information On Safety, Driver's Edge, Car Care Academies and The Web site offers visitors a variety of interactive services including:

-- Online video game that challenges site visitors to use safe driving techniques to keep their test dummies from becoming crash dummies

-- Online road quiz to test knowledge of driver safety and the chance to win a $100 gas gift card during a regular monthly drawing and a $20 iTunes gift card and tire safety kit during a special drawing to be held after the Chicago Auto Show

-- Videos demonstrating proper vehicle maintenance

-- Helpful tips on maximizing fuel efficiency through proper vehicle maintenance

-- Driver tips and facts, including some "fun facts" about racing legend Mario Andretti

-- Driver safety contract templates for new drivers and their parents

-- Videos produced by teens for teens on the issue of driver and tire safety through the Safety Scholars initiative.

Think Before You Drive also has a fan page on Facebook and a blog, "Driver’s Seat," from two-time Safety Scholars winner Sarah Wilson.


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